The Shopping Centre CUP is turning pink: Vilnius residents are invited to a festival week inspired by the pink soup.
One of the highlights of the start of summer in Vilnius this year is “Vilnius Pink Soup Fest”, which is moving to the banks of the river Neris, next to the Shopping Centre CUP. During the festival week, this part of the city will become a space filled with a pink atmosphere, unexpected flavours and urban gatherings, whilst the Shopping Centre CUP will welcome visitors with the slogan “Pink Soup in CUP!”
The Shopping Centre CUP joins the pink wave in the city
During the festival week, the Shopping Centre CUP will become one of the stops on the route “Vilnius Pink Soup Fest”. Located on the banks of the Neris, the shopping centre is embracing the festival’s pink theme with special offers and visual displays – after dark, the CUP building will be illuminated in pink, symbolically extending the festive atmosphere into the city centre.
The pink mood will also extend to the interior of the shopping centre. During the festival, visitors will be greeted by themed touches in shops, restaurants and cafés, and the everyday experience of shopping or having lunch will become more playful.
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