"Our main ambition is based on our commitment to our visitors – to provide them with a full range of essential goods and services. To achieve this, we need to choose lessees that are attractive and add value to the whole shopping centre. Their attractiveness and synergy for the entire shopping centre is determined by the interest of brands to be active in attracting customers, to invest in attracting customers, to be aware of the importance of the marketing contribution and to make sense of marketing and communication budgets. Successful brands are complemented by their willingness to make the most of the traffic generated by the shopping centre and the specifics of the location," says Ona Nevinskienė, Director of the CUP Shopping Centre.
Read more here.
