PC CUP 50th anniversary: the first escalators in Lithuania and the search for smiling sellers
50 years ago, on 16 May 1974, CUP, the longest-running shopping centre in Lithuania, opened its doors and was then known as Vilnius Central Department Store, or “supermarket”. Visitors were amazed not only by the variety of goods, but also by innovations such as the first escalators in the country and self-service – the ability to put items in your own basket. Regarding the service culture, the “supermarket” was looked upon as an example – sometimes the shop assistants even smiled.
Alberts Kazlauskas, the founder of the “Gatves gyvos” (“Living Streets”) initiative, invites LRT.lt readers to familiarize themselves with the history of the Vilnius Central Department Store: from the first models of the building to the reconstruction that took place twenty years ago.
– Why was this location chosen for the shopping centre? What other options were considered?
– Several locations were considered. After all, this was a very serious project – a new, large multi-storey department store.
Initially, the left bank of the Neris River was more in focus. It has always been the location of the majority of Vilnius' built-up area and the highest population density. One of the options was Lukiškės, pretty much where the Seimas (Parliament) is now. Another option was the intersection of Pylimo and Naugarduko streets. There is still a small park there. The third option was on Mindaugo Street, where Maxima shop is now. At one time, there were discussions about moving the new city centre there altogether. Finally, the site of the Opera and Ballet Theatre. Four options. All on one side of the river.
In the end, it was decided that not only the store should be built, but a whole complex of new buildings. The right bank of the river came into view. It was much more spacious, with more room. It was decided that this was a better prospect.
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