MINISO

Miniso - Affordable, Joy, Lighthearted!

MINISO is an innovative lifestyle and design-led product retailer, offering high quality household goods, cosmetics at affordable prices.

MINISO is based on three core principles. Affordable high quality: guides our decisions from design to materials. Joy: the response our customers experience while in our stores. Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.